Elon Musk’s social media platform, X (formerly Twitter), faced a significant outage on Friday afternoon, affecting users across the U.S. The disruption, which lasted for several hours, added to the challenges Musk faces regarding his $44 billion investment in the platform. Starting around 2:30 PM ET, users were unable to access or use X’s services, prompting thousands of complaints on outage-tracking sites like Downdetector.

Over 50,000 reports of issues flooded in, with many users on the East Coast and in major Midwestern cities like Dallas, Chicago, and Minneapolis experiencing problems. People in cities such as New York, Boston, Atlanta, and Philadelphia also struggled to log in or use platform features. As frustrations grew, some users took to other social media sites to vent, criticizing Musk for his inability to maintain the platform.

The outage led to millions in losses for the platform’s value and raised concerns about Musk’s $44 billion acquisition in 2022. While the stock price stayed steady at $43 per share, the long-term impact on the platform’s reputation could be severe. The outage also caused confusion among users, who feared being banned due to error messages, only to realize that the issue was widespread.

This technical setback added to ongoing reliability concerns for X, particularly after Musk introduced new features like the Grok AI chatbot. If the platform continues to face these issues, Musk’s massive investment in X could come into question. For X to succeed, it will need to address technical problems, improve user experience, and compete effectively in the social media market. The future of X depends on whether Musk can restore user trust and meet his ambitious goals.

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