While most kids set up lemonade stands on hot summer days, a clever boy from Utah took a different route with an “ICE COLD BEER” stand. Seth Parker, a young entrepreneur, set up his stand outside a church in Brigham City, Utah, amusing and puzzling his neighborhood.

Concerned neighbors quickly reported the stand to the police, thinking a child was selling beer. Officers were dispatched to investigate the situation, only to find that the sign had a hidden twist: the word “root” appeared in small letters above “BEER,” revealing that Seth was actually selling root beer.

The Brigham City Police Department shared the amusing discovery on Facebook, writing, “Yep, he’s selling beer… ROOT BEER, that is.” Seth’s creative marketing had successfully grabbed the community’s attention.

Since going viral, Seth’s stand has become a hit. His mother, Alexis Parker, shared that he sold out quickly but was excited to set up again. Many people shared their amusing experiences online, with one Facebook user praising Seth’s humor and suggesting he make the “Root” more visible next time.

Seth’s fun and clever approach to his business has been a source of joy and laughter, showing that creativity in marketing can be effective—even for a young entrepreneur. As summer continues, Seth’s future ventures are sure to bring more surprises and smiles to the community.

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